{"id":4246,"date":"2021-09-25T11:10:12","date_gmt":"2021-09-25T15:10:12","guid":{"rendered":"https:\/\/coincentral.com\/?p=4246"},"modified":"2021-09-30T11:49:35","modified_gmt":"2021-09-30T15:49:35","slug":"what-is-bat","status":"publish","type":"post","link":"https:\/\/coincentral.com\/what-is-bat\/","title":{"rendered":"What Is the Basic Attention Token (BAT)? | The All-Encompassing Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Basic Attention Token (BAT) is an Ethereum-based<strong>\u00a0<a href=\"https:\/\/basicattentiontoken.org\/\" target=\"_blank\" rel=\"noopener\">digital advertising token<\/a><\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/basicattentiontoken.org\/BasicAttentionTokenWhitePaper-4.pdf\" target=\"_blank\" rel=\"nofollow noopener\">mission<\/a> of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.<\/span><\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/files.coinmarketcap.com\/static\/widget\/currency.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Digital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google. <\/span><b>These two companies alone receive 73% of all online ad dollars<\/b><span style=\"font-weight: 400;\">. The <\/span><span style=\"font-weight: 400;\">team<\/span><span style=\"font-weight: 400;\">\u00a0behind the Basic Attention Token wants to change that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">BAT cuts out the middlemen from the advertising process. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT.<\/span><\/p>\n<p>In this Basic Attention Token guide, we cover:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#how-does-the-basic-attention-token-work\"><span style=\"font-weight: 400;\">How Does the Basic Attention Token Work?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#what-is-the-brave-browser\"><span style=\"font-weight: 400;\">What Is the Brave Browser?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#basic-attention-token-team-progress\"><span style=\"font-weight: 400;\">Basic Attention Token Team &amp; Progress<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#basic-attention-token-supply\"><span style=\"font-weight: 400;\">Basic Attention Token Supply<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#trading\"><span style=\"font-weight: 400;\">Trading<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#where-to-buy-bat\"><span style=\"font-weight: 400;\">Where to Buy BAT<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#where-to-store-bat\"><span style=\"font-weight: 400;\">Where to Store BAT<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#conclusion\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#additional-basic-attention-token-resources\"><span style=\"font-weight: 400;\">Additional Basic Attention Token Resources<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"how-does-the-basic-attention-token-work\"><span style=\"font-weight: 400;\">How Does the Basic Attention Token Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Currently, the only web browser able to use the Basic Attention Token is the\u00a0<\/span><strong>Brave Browser<\/strong><span style=\"font-weight: 400;\"> &#8211; a browser created by the BAT development team. Their original\u00a0<\/span><a href=\"https:\/\/basicattentiontoken.org\/bat-roadmap-1-0\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">roadmap<\/span><\/a><span style=\"font-weight: 400;\">\u00a0for 2018 stated that <\/span>the BAT system would be integrated into other browsers and apps by the end of the year<span style=\"font-weight: 400;\">. However, it seems as if they&#8217;ve pushed that back in priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <a href=\"https:\/\/coincentral.com\/what-is-ethereum\/\" target=\"_blank\" rel=\"noopener\">smart contracts<\/a>, advertisers send ads with a token payment in a locked state to users. When a user views the ad, they receive a portion of that token payment. The Brave browser also receives some of the token payment. The remainder of the payment goes to the publisher hosting the advertisement.<\/span><\/p>\n<figure id=\"attachment_4251\" aria-describedby=\"caption-attachment-4251\" style=\"width: 1137px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4251 size-full\" src=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16.png\" alt=\"How BAT works\" width=\"1137\" height=\"619\" srcset=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16.png 1137w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-591x322.png 591w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-621x338.png 621w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-600x327.png 600w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-300x163.png 300w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-768x418.png 768w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-15.50.16-827x450.png 827w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/><figcaption id=\"caption-attachment-4251\" class=\"wp-caption-text\">The Basic Attention Token Ecosystem Stakeholders<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As a user, you can spend your BAT on several things in the browser including <\/span>premium articles and products, donations to content providers, or high-resolution photos and data services<span style=\"font-weight: 400;\">. The BAT ecosystem may even expand to use micropayments for comments and up\/down voting in forums.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A system like this is advantageous for everyone in the digital advertising space. <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Users are able to surf the web privately again while monetizing their attention. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Publishers can get back a good chunk of revenue previously lost to bots and middlemen. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00a0Advertisers receive better data on the campaigns enabling them to target their messages more effectively.\u00a0<\/span><\/li>\n<\/ol>\n<h2 id=\"what-is-the-brave-browser\"><span style=\"font-weight: 400;\">What Is the Brave Browser?<\/span><\/h2>\n<p>The <a href=\"https:\/\/brave.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Brave browser<\/span><\/a><span style=\"font-weight: 400;\"> is an open-source web browser created by the BAT team. With a focus on privacy and speed, the browser <\/span>blocks intrusive ads and trackers automatically<span style=\"font-weight: 400;\">. Even the leading ad blockers on traditional browsers let some advertisements and trackers monitor your behavior. Brave blocks them all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also upgrades every site that it can to use the HTTPS protocol, adding an extra layer of security when you browse.<\/span><\/p>\n<figure id=\"attachment_14828\" aria-describedby=\"caption-attachment-14828\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-14828\" src=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13.png\" alt=\"Brave Browser Homepage\" width=\"1440\" height=\"797\" srcset=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13.png 1440w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-591x327.png 591w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-621x344.png 621w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-300x166.png 300w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-768x425.png 768w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-813x450.png 813w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-610x338.png 610w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2018-11-07-10.32.13-600x332.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-14828\" class=\"wp-caption-text\">Brave Browser Homepage<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The Brave browser uses a background ledger system to anonymously track which sites and content you\u2019re spending most of your time on so it can pay publishers accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the browser constantly measures your attention, this information is <\/span><b>completely anonymous<\/b><span style=\"font-weight: 400;\">, and your <\/span><b>private information never leaves your device<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Brave browser also tracks the attention you\u2019ve devoted to an advertisement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your\u00a0<\/span><b>Attention Value<\/b><span style=\"font-weight: 400;\"> for each ad is calculated based on the incremental time the ad is in view and the number of ad pixels that are visible in proportion to relevant content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using machine learning on your Attention Value for different ads enables the Brave browser to serve up advertisements that are most relevant to what you\u2019d want to see &#8211; <strong>a win for both users <em>and<\/em> advertisers<\/strong>. The team argues that their machine learning strategy creates content that\u2019s more relevant than that of any third-party tracking systems can produce. \u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_4253\" aria-describedby=\"caption-attachment-4253\" style=\"width: 823px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4253 size-full\" src=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01.png\" alt=\"Brave Ledger\" width=\"823\" height=\"163\" srcset=\"https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01.png 823w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01-591x117.png 591w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01-621x123.png 621w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01-600x119.png 600w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01-300x59.png 300w, https:\/\/coincentral.com\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-22-16.05.01-768x152.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><figcaption id=\"caption-attachment-4253\" class=\"wp-caption-text\">The Brave browser uses a ledger to track your online activity.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/basicattentiontoken.org\/faq\/#pub-list\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">150 publishers<\/span><\/a><span style=\"font-weight: 400;\"> have already partnered with BAT to join <\/span><b>Brave Payments<\/b><span style=\"font-weight: 400;\">, the micro-payment service in the Brave browser. Some of the most notable publishers include <\/span><span style=\"font-weight: 400;\">Wikihow<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Archive.org<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">Smashing Magazine<\/span><span style=\"font-weight: 400;\">. Expect additional partnership announcements as the platform grows.<\/span><\/p>\n<h2 id=\"basic-attention-token-team-progress\"><span style=\"font-weight: 400;\">Basic Attention Token Team &amp; Progress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Officially announced in March 2017, the BAT platform is relatively young. The project had a successful token sale in May, raising <\/span><b>$35 million in under 30 seconds<\/b><span style=\"font-weight: 400;\">. Since then, the development team has accomplished numerous roadmap milestones. They launched the Brave browser, integrated a BAT wallet into the browser, added support for Twitch\/YouTube, and began trialing opt-in ads in which you earn rewards for viewing them.<\/span><\/p>\n<p>The Brave browser now has well over three million monthly active users. And, there are more than 18,000 Brave verified publishers.<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/basicattentiontoken.org\/about\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BAT team<\/span><\/a><span style=\"font-weight: 400;\"> consists of some heavy hitters &#8211; one of the most notable being\u00a0<\/span><a href=\"https:\/\/twitter.com\/BrendanEich\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Brendan Eich<\/span><\/a><span style=\"font-weight: 400;\">, the founder and chief visionary. Eich created Javascript (yes, that Javascript) and co-founded the Mozilla project leading to <\/span><span style=\"font-weight: 400;\">Firefox<\/span><span style=\"font-weight: 400;\">. If there\u2019s anyone you want leading a new browser-based advertising company, it\u2019s this guy.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Who owns your attention? Who owns your web browsing experience? Who gets paid? If not you, then you&#8217;re &#8220;product&#8221;.<\/p>\n<p>Time to get paid.<a href=\"https:\/\/twitter.com\/brave?ref_src=twsrc%5Etfw\">@Brave<\/a><\/p>\n<p>\u2014 BrendanEich (@BrendanEich) <a href=\"https:\/\/twitter.com\/BrendanEich\/status\/718581319060426752?ref_src=twsrc%5Etfw\">April 8, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The project has a notable advisory board with figureheads such as\u00a0<\/span><span style=\"font-weight: 400;\">Zooko Wilcox<\/span><span style=\"font-weight: 400;\">, founder and CEO of <a href=\"https:\/\/coincentral.com\/zcash-vs-ethereum-how-do-they-compare\/\" target=\"_blank\" rel=\"noopener\">Zcash<\/a>, and Ankur Nandwani, product manager at <a href=\"https:\/\/coincentral.com\/coinbase-review\/\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a>.<\/span><\/p>\n<p>BAT has partnered with Uphold to provide wallet services. And, on the publisher front, is working with the Dow Jones Media Group. Additionally, the Brave Publisher platform utilizes <a href=\"https:\/\/coincentral.com\/civic-cvc-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">Civic&#8217;s<\/a> identity service.<\/p>\n<h3>Competitors<\/h3>\n<p>BAT is one of a handful of cryptocurrency projects focusing on digital advertising. The only other company of note is <a href=\"https:\/\/coincentral.com\/adex-adx-beginners-guide\/\" target=\"_blank\" rel=\"nofollow noopener\">AdEx<\/a> which is also creating a decentralized ad exchange. The primary difference between the two is that <b>AdEx has a focus on advertising<\/b> (specifically on videos) while <b>the Basic Attention Token expands beyond advertising<\/b> to include premium content, publisher support, micro-donations, etc.<\/p>\n<h2 id=\"basic-attention-token-supply\"><span style=\"font-weight: 400;\">Basic Attention Token Supply<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the time of this writing, there are <\/span><b>1 billion BAT tokens in circulation<\/b><span style=\"font-weight: 400;\">. An additional 200 million tokens are locked in a pool for product development, and 300 million tokens are part of the <\/span><a href=\"https:\/\/basicattentiontoken.org\/faq\/#UGP\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">user growth pool (UGP)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many popular cryptocurrencies use some form of mining (proof-of-work) or staking (proof-of-stake) to release additional coins into the ecosystem. The Basic Attention Token is different in this regard. Once the user growth pool is empty, <\/span><b>no more tokens will enter circulation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team uses the UGP to incentivize people to participate in the BAT ecosystem. Starting in June 2018, they began rewarding e<\/span>arly users of the Brave browser<b> <\/b><span style=\"font-weight: 400;\">with <a href=\"https:\/\/brave.com\/brave-users-get-rewarded-to-browse\/\" target=\"_blank\" rel=\"noopener\">$500,000 worth<\/a> of BAT rewards &#8211; the only requirement being that you must spend those rewards on the Brave platform. If you don\u2019t use your BAT within 90 days, they\u2019ll be put back in the UGP for distribution.<\/span><\/p>\n<h2 id=\"trading\"><span style=\"font-weight: 400;\">Trading<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BAT hit its first high of ~$0.327 (~.00012950 BTC) shortly after the ICO in June 2017. The token then experienced the same fate seen by most of the crypto market and dropped in price until August 2017. From August through the start of 2018, the coin price felt the effects of the bull market and reached an all-time high of just over $0.864 (0.000058 BTC).<\/span><\/p>\n<p><script type=\"text\/javascript\">\nbaseUrl = \"https:\/\/widgets.cryptocompare.com\/\";\nvar scripts = document.getElementsByTagName(\"script\");\nvar embedder = scripts[ scripts.length - 1 ];\n(function (){\nvar appName = encodeURIComponent(window.location.hostname);\nif(appName==\"\"){appName=\"local\";}\nvar s = document.createElement(\"script\");\ns.type = \"text\/javascript\";\ns.async = true;\nvar theUrl = baseUrl+'serve\/v3\/coin\/chart?fsym=BAT&tsyms=USD,EUR,CNY,GBP';\ns.src = theUrl + ( theUrl.indexOf(\"?\") >= 0 ? \"&\" : \"?\") + \"app=\" + appName;\nembedder.parentNode.appendChild(s);\n})();\n<\/script><\/p>\n<p>The BAT price did feel the effect of the following bear market. However, it hasn&#8217;t fallen as much as its crypto brethren. Since the start of the 2018 fall, the coin has experienced three rallies: one in April, one in July, and most recently, the current November rally. November 2018&#8217;s upswing in price has been directly caused by Coinbase&#8217;s <a href=\"https:\/\/blog.coinbase.com\/basic-attention-token-bat-is-launching-on-coinbase-pro-3b61a23e9306\" target=\"_blank\" rel=\"noopener\">announcement<\/a> to list the Basic Attention Token as a tradeable asset.<\/p>\n<p>With the Brave browser launch already in the books, BAT adoption will be the main catalyst of positive price movement moving forward. This adoption may come in the form of increased Brave use, other browsers implementing BAT, or more publishers and advertisers tapping into the system.<\/p>\n<h2 id=\"where-to-buy-bat\"><span style=\"font-weight: 400;\">Where to Buy BAT<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can purchase BAT as a trading pair with Bitcoin (BTC) on <a href=\"https:\/\/coincentral.com\/bittrex-review\/\" target=\"_blank\" rel=\"noopener\">Bittrex<\/a> and\u00a0<a href=\"https:\/\/coincentral.com\/binance-review\/\" target=\"_blank\" rel=\"noopener\">Binance<\/a>. It\u2019s also available to exchange with Ethereum (ETH) on those platforms, but with significantly less volume.<\/span><\/p>\n<p>As of November 2018, you can also purchase BAT for USD on <a href=\"https:\/\/coincentral.com\/gdax-review\/\" target=\"_blank\" rel=\"noopener\">Coinbase Pro (formerly GDAX)<\/a>. It&#8217;s safe to assume that it&#8217;ll soon be available on <a href=\"https:\/\/coincentral.com\/coinbase-review\/\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a> as well.<\/p>\n<p><span style=\"font-weight: 400;\">You also receive BAT by using the Brave browser. As an early adopter of the browser, you receive an award of up to 5 BAT per month. Once the team fully releases opt-in ads, you&#8217;ll begin receiving BAT for viewing ads as well.<\/span><\/p>\n<p>[thrive_leads id=&#8217;5219&#8242;]<\/p>\n<h2 id=\"where-to-store-bat\"><span style=\"font-weight: 400;\">Where to Store BAT<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because it&#8217;s an ERC20 token, you can store BAT in any ERC20 compatible wallet. <a href=\"https:\/\/coincentral.com\/myetherwallet-review\/\" target=\"_blank\" rel=\"noopener\">MyEtherWallet<\/a> is a great option. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to store your funds in a <a href=\"https:\/\/coincentral.com\/best-ethereum-wallet-reviews\/\" target=\"_blank\" rel=\"noopener\">hardware wallet<\/a> (something we highly recommend), the <a href=\"https:\/\/coincentral.com\/ledger-nano-s-wallet-review\/\" target=\"_blank\" rel=\"noopener\">Ledger Nano S<\/a> or <a href=\"https:\/\/coincentral.com\/trezor-wallet-review\/\" target=\"_blank\" rel=\"noopener\">Trezor<\/a> hardware wallets work great as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, <\/span><b>you can store BAT in the Brave browser wallet<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2 id=\"conclusion\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Basic Attention Token is one of the few cryptos out there with a rockstar team, straightforward use-case, and working product. Even more impressive, the leader of the whole project has already produced one popular browser, Firefox, and has the relationships to implement BAT into the other already existing ones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As content continues to grow in importance on the web, BAT may just shape the way that providers, advertisers, and users interact with each other from now on.<\/span><\/p>\n<h2 id=\"additional-basic-attention-token-resources\"><span style=\"font-weight: 400;\">Additional Basic Attention Token Resources<\/span><\/h2>\n<p><a href=\"https:\/\/basicattentiontoken.org\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/@attentiontoken\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><\/p>\n<p><a href=\"https:\/\/medium.com\/@attentiontoken\" target=\"_blank\" rel=\"nofollow noopener\">Medium<\/a><\/p>\n<p><a href=\"https:\/\/www.reddit.com\/r\/BATProject\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Reddit<\/span><\/a><\/p>\n<p><a href=\"https:\/\/t.me\/batproject\" target=\"_blank\" rel=\"noopener\">Telegram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Basic Attention Token (BAT)? A guide covering how it works, the team creating it, and where you can buy and store some BAT. <\/p>\n","protected":false},"author":18,"featured_media":4261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"iawp_total_views":6,"footnotes":""},"categories":[5712],"tags":[20674,5738,5747,20675,7294,5774,5850],"class_list":{"0":"post-4246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides","8":"tag-basic-attention-token","9":"tag-bat","10":"tag-blockchain","11":"tag-brave-browser","12":"tag-erc20","13":"tag-ethereum","14":"tag-use-cases"},"wppr_data":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is the Basic Attention Token (BAT)? | The All-Encompassing Guide<\/title>\n<meta name=\"description\" content=\"What is the Basic Attention Token (BAT)? 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