{"id":38911,"date":"2025-05-16T11:36:47","date_gmt":"2025-05-16T11:36:47","guid":{"rendered":"https:\/\/coincentral.com\/?p=38911"},"modified":"2025-05-16T11:36:47","modified_gmt":"2025-05-16T11:36:47","slug":"brazil-fintech-giant-meliuz-stuns-with-bold-bitcoin-treasury-plan","status":"publish","type":"post","link":"https:\/\/coincentral.com\/brazil-fintech-giant-meliuz-stuns-with-bold-bitcoin-treasury-plan\/","title":{"rendered":"Brazil Fintech Giant M\u00e9liuz Stuns with Bold Bitcoin Treasury Plan"},"content":{"rendered":"<h2>TLDR<\/h2>\n<ul>\n<li>M\u00e9liuz has become Brazil&#8217;s first publicly traded company to adopt Bitcoin in its treasury.<\/li>\n<li>The company purchased 274.52 BTC for $28.4 million at an average price of $103,604 per coin.<\/li>\n<li>M\u00e9liuz now holds a 320.3 BTC, currently valued at over $33 million.<\/li>\n<li>Shareholders approved the plan to transform M\u00e9liuz into a Bitcoin treasury corporation on May 15.<\/li>\n<li>The company aims to increase Bitcoin per share using structured financial strategies and cash generation.<\/li>\n<\/ul>\n<p>Brazil-based fintech company M\u00e9liuz has officially adopted Bitcoin as part of its treasury strategy, acquiring BTC worth $28.4 million. The company confirmed it now holds 320.3 BTC, making it the first public company in <a href=\"https:\/\/coincentral.com\/crypto-regulation-twist-brazil-acts-fast-while-us-waits\/\">Brazil<\/a> to take this step. This decision positions M\u00e9liuz at the center of Brazil\u2019s growing corporate crypto adoption landscape.<\/p>\n<h2>Brazil\u2019s M\u00e9liuz Embraces Bitcoin Treasury Model<\/h2>\n<p>On May 15,<a href=\"https:\/\/ri.meliuz.com.br\/Download.aspx?Arquivo=houSN9OBsvJR19Vhr1egWw==&amp;linguagem=en\"> M\u00e9liuz held<\/a> a general shareholder meeting to vote on a Bitcoin-focused corporate strategy. The shareholders decided to transform the company into a Bitcoin treasury corporation. The majority supported the motion, enabling M\u00e9liuz to begin aligning its business model with Bitcoin accumulation.<\/p>\n<p>This marks a new direction for the Brazil-based company, as it reorients its financial priorities toward digital asset growth. M\u00e9liuz announced it will maximize Bitcoin per share through internal structures and capital reallocation. The strategy includes using revenue streams and financial tools to grow its <a href=\"https:\/\/coincentral.com\/bitcoin-btc-price-prediction-analysis-around-103k-as-retail-investors-return-to-the-market\/\">BTC reserves<\/a> efficiently.<\/p>\n<p>M\u00e9liuz\u2019s leadership views this transition as a core operational shift, not just a hedge against Brazil\u2019s inflation and currency instability. The firm plans to gradually increase BTC holdings using available liquidity and structured capital management. The strategy reflects a broader movement among firms in Brazil, incorporating digital assets into their long-term planning.<\/p>\n<h2>Details of the Bitcoin Purchase<\/h2>\n<p>M\u00e9liuz <a href=\"https:\/\/x.com\/IsraelSalmen\/status\/1923134780214034680\">reported that it acquired 274.52 BTC<\/a> at an average price of $103,604 per coin, for a total of $28.4 million. This increased its total BTC holdings to 320.3. The company confirmed that the current market value of its Bitcoin is over $33 million.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Historic day! Our shareholders have approved, by a wide majority, the transformation of M\u00e9liuz into the first Bitcoin Treasury Company listed in Brazil.<\/p>\n<p>And today, we took another step forward:<br \/>Acquired 274.52 BTC for US$ 28.4M<br \/>Average price: US$ 103,604<br \/>Achieving a BTC Yield of\u2026 <a href=\"https:\/\/t.co\/y12JlKwW6N\">pic.twitter.com\/y12JlKwW6N<\/a><\/p>\n<p>&mdash; Israel Salmen (@IsraelSalmen) <a href=\"https:\/\/twitter.com\/IsraelSalmen\/status\/1923134780214034680?ref_src=twsrc%5Etfw\">May 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The first BTC purchase occurred on March 6, 2025, when M\u00e9liuz bought 45.73 BTC as a strategic entry. With this initial step, Brazil\u2019s M\u00e9liuz laid the groundwork for a more aggressive Bitcoin accumulation plan. Future acquisitions will continue based on structured financial planning and BTC market conditions.<\/p>\n<p>M\u00e9liuz has clarified that all BTC purchases will support shareholder value while aligning with Brazil\u2019s financial reporting standards. The firm aims to optimize Bitcoin treasury growth while maintaining compliance and transparency. It will track BTC performance and adjust its strategy based on macroeconomic and company-specific factors.<\/p>\n<h2>Wider Crypto Industry BTC Buying Trends<\/h2>\n<p>M\u00e9liuz joins a growing list of companies worldwide adopting Bitcoin as a treasury asset amid rising corporate interest. In the United States, DayDayCook disclosed a BTC purchase of 100 coins with plans to reach 5,000 BTC in three years. This trend underscores companies restructuring capital around <a href=\"https:\/\/blockonomi.com\/bitcoin-btc-price-trading-above-103k-as-global-institutional-investors-lead-market-rally\/\">Bitcoin<\/a> to protect against fiat depreciation.<\/p>\n<p>Bahrain-based Abraaj Restaurants Group became the first public company to adopt Bitcoin with a 5 BTC purchase in the Middle East. These moves signal a broader shift toward crypto integration in treasury functions across multiple regions. As Bitcoin gains institutional trust, more Brazil-based companies may follow M\u00e9liuz\u2019s example.<\/p>\n<p>Meanwhile, Brazil\u2019s business sector continues to monitor these developments while adjusting to the evolving crypto landscape. As BTC prices remain above $104,000, speculation grows about Bitcoin&#8217;s long-term role in corporate finance. M\u00e9liuz&#8217;s bold move sets a precedent for public companies in Brazil embracing digital asset strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR M\u00e9liuz has become Brazil&#8217;s first publicly traded company to adopt Bitcoin in its treasury. The company purchased 274.52 BTC for $28.4 million at an average price of $103,604 per coin. M\u00e9liuz now holds a 320.3 BTC, currently valued at over $33 million. Shareholders approved the plan to transform M\u00e9liuz into a Bitcoin treasury corporation<\/p>\n","protected":false},"author":9008,"featured_media":26713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"iawp_total_views":26,"footnotes":""},"categories":[28151],"tags":[5741,28785,28448,28814],"class_list":{"0":"post-38911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bitcoin","8":"tag-bitcoin","9":"tag-brazil","10":"tag-btc","11":"tag-meliuz"},"wppr_data":{"cwp_meta_box_check":"No"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brazil Fintech Giant M\u00e9liuz Stuns with Bold Bitcoin Treasury Plan - CoinCentral<\/title>\n<meta name=\"description\" content=\"Brazil M\u00e9liuz invests $28.4M in Bitcoin, becoming the first public firm in the country to adopt a BTC-focused treasury strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coincentral.com\/brazil-fintech-giant-meliuz-stuns-with-bold-bitcoin-treasury-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazil Fintech Giant M\u00e9liuz Stuns with Bold Bitcoin Treasury Plan - 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